Opt-out preferences instead of a complete unsubscribe

If someone currently wishes to stop hearing from us after receiving emails through RE, their only option is to unsubscribe from all, rather than selecting their opt-out preferences as with other mailing systems.

I propose that by clicking unsubscribe, users are redirected to a page where they can choose to opt out from specific communications, e.g. fundraising/monthly updates rather than clicking once and opting out from all which may be more beneficial for them and definitely for us when targeting our audience.

  • Guest
  • Aug 18 2021
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  • Anne C commented
    June 07, 2023 09:18

    This should be high on the Blackbaud priority list!

  • Carol commented
    February 11, 2022 14:12

    We have been able to do this but only by using Smart Thing functionality that we had to pay for :( Would be great if this could be built in - completely agree.