Opt-out preferences instead of a complete unsubscribe

If someone currently wishes to stop hearing from us after receiving emails through RE, their only option is to unsubscribe from all, rather than selecting their opt-out preferences as with other mailing systems.

I propose that by clicking unsubscribe, users are redirected to a page where they can choose to opt out from specific communications, e.g. fundraising/monthly updates rather than clicking once and opting out from all which may be more beneficial for them and definitely for us when targeting our audience.

  • Guest
  • Aug 18 2021
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  • Victoria Pereira commented
    03 Jan 14:48

    Visting this in 2025. A robust email preference functionality in RE NXT would better improve our email communications. The unsubscribe all functionality hurts us when constituents do not want solicitation emails, but then they lose out on the event and news emails.

  • Anne C commented
    June 07, 2023 09:18

    This should be high on the Blackbaud priority list!

  • Carol commented
    February 11, 2022 14:12

    We have been able to do this but only by using Smart Thing functionality that we had to pay for :( Would be great if this could be built in - completely agree.