Online Express presents great snapshot data for each email sent and it's great to have the ability to add that data to RE but today only a very small portion of that email data actually pushes in to RE.

In a constituent's record, under the appeals tab, you can see their individual history of email engagement: opens, clicks, etc. but even if they make a gift from that email/appeal and it identifies "gave" as the response in their appeals table, it's not actually showing the donation amount. Additionally, if you move over to that individual's giving tab and find that corresponding donation, it doesn't include the email/appeal in the gift record.

Lastly, and this is what would be most helpful, in the actual appeal record, only a description and ID are generated. None of the additional supporting information, including the transaction/dollars raised information. We've moved to almost exclusively using online express and email appeals but are unable to analyze the effectiveness of our appeals without spending an incredible amount of time manually transcribing what's already being calculated and presented in the online express email performance screen.

The analysis of appeals functionality in NXT is really valuable but it doesn't serve us at all because none of the revenue data is there.

Appeals.pdf

appeals data im...

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