I usually use database view reporting, and was trying to compare two appeals with my annual giving director yesterday using web view. We ended up using database view, because we wanted to compare number sent vs. responses - which is a major reason we track appeals.
Right now web view only provides number of responses in the reporting function, which is a somewhat random data point - what if one appeal was mailed to a hundred thousand constituents more than the other - looking at number of responses you would only have the higher number of responses to make a decision, even if it did not perform as well at the end of the day.
Also - packages are not easily on display. They are if you click within the appeal, but they aren't clear, and they aren't as helpful as they are in within database view. For example - they only list packages and number sent - they don't tell you how many gifts to each package vs number sent. There are no graphics. Packages are very important because they explain the different tests, content, delivery, packaging, etc., that we do. (Did we A/B test the mail, split and adjust content, etc.) So the appeals reporting function tells us packages exist, but doesn't report on them, which isn't helpful.
Sum this up: We want to know: How many people got our appeal, how many gave (at what level), how many did not. How many people received each package, how many gave (at what level), how many did not.