For fundraising challenges when a donor is willing to match gifts from other donors (aka establish a scholarship and I'll match the amount to the scholarship, doubling impact), it would be helpful to enter a matching gift pledge under individuals, not just organizations. This will make it easier to track in financial reports - keeping all outstanding matching gifts separate from booked pledges.
I wish this had more movement and votes. I have a hard time believing there aren't more organizations that receive matching gift incentive funds from individual donors. We have a number of large gifts that are put up for Give to the Max Day as matches for donations received that day, and it would be great to be able to link the gifts received to the matching donors. I spoke with a support person and they said there are work arounds that can be done, but having the ability to link them like an organizational match would be great. And honestly, being able to link $5,000 or $10,000 matches from an individual seems more important than linking $25 matches from a corporation.