"The Engagement Algorithm"

It would be incredible if RE could apply the principles of data mining and generate a score for 'engagement' based upon recent giving history, contacts, events etc. I know there is a feature on NXT which plots out recent activity, but if this could be applied somehow to create a score, it would be a fantastic tool for segmenting data for appeals to make sure the most engaged supporters are targeted. I'd be more than happy to help develop this idea because I think it could be a game changer!!

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  • Nov 8 2016
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