Package Descriptions - Make Them Not Unique

Make the description of the Package codes not unique so when we segment the data we can use the same RFV (Recency, Frequency, Value) description in the same appeal for all integrated elements of said appeal.

Appeal – Cash Appeal Integrated 1 (Mail, Email, Reminders, Etc)

• Super Cash Donors = Package_code_unique_1
• Super Cash Donors = Package_code_unique_2

It would make life easier for analysis & segmentation purposes.

  • Guest
  • Jan 4 2013
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  • Guest commented
    March 18, 2016 00:55

    Andrew Cross - I am not sure I get your example or your idea. Can you better explain?

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